The Ancient Magic icon sits at the apex of the “W,” radiating a bright, shimmering energy that carries through the logotype. The game art was developed at the same time as the identity, and the Pentagram team was able to incorporate the flame form from the game into the logo. The look and feel of the logo complements the other key visuals from the magical universe, including the identities for the Wizarding World, the films “Fantastic Beasts and Where to Find Them” and “Fantastic Beasts: The Crimes of Grindelwald,” and the mobile game “Harry Potter: Wizards Unite,” all designed by Pentagram.Īncient Magic is integral to the world of “Hogwarts Legacy.” This swirling, flame-like magic is the centerpiece of the logo itself. The brand identity had to visually relate to the larger Harry Potter franchise, but also stand on its own and establish the game as a new adventure for a wide audience that includes adults who have grown up with the wizarding world. They will grow their magical abilities by mastering spells, brewing potions and taming fantastic beasts. Players will experience life as a student at Hogwarts School of Witchcraft and Wizardry as they embark on a dangerous journey to uncover a hidden truth of the wizarding world. Pentagram created a brand identity for “Hogwarts Legacy” that captures the magical energy and excitement of the game and builds on the visual language of the wizarding world.įull details remain under wraps before the game’s release in 2022, but it has been revealed that “Hogwarts Legacy” is set in the atmospheric past of Hogwarts in the late 1800s, prior to the “Fantastic Beasts” and “Harry Potter” stories. Portkey Games is dedicated to creating new Wizarding World mobile and video game experiences that place the player at the center of their own adventure. The highly anticipated AAA game is being developed by Avalanche and published by Warner Bros. “Hogwarts Legacy” is the first open-world, action role-playing game set in the world first introduced in the Harry Potter books.
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